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Citely vs Profound
Profound is a capable AI-visibility platform with a strong presence in the US and Europe. Citely covers the same core category, built specifically for brands and agencies operating in Singapore and Southeast Asia.
| Capability | Citely | Profound |
|---|---|---|
| AI mention & citation tracking across major engines | ||
| SGD pricing, Singapore/SEA-first go-to-market | USD-first, US/EU focus | |
| PDPA-aligned data handling for SG customers | Not published | |
| Agency white-label & pitch workspaces | Varies by plan | |
| MCP server for external agent integrations | Not published |
Both platforms track the same core signal: whether AI engines mention and cite your brand. The practical difference is regional focus — Citely defaults to SGD pricing, Southeast Asian market tracking, and PDPA-aligned data handling from day one, rather than adapting a US/EU-first product for the region.