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Citely vs Otterly
Otterly.AI is a well-regarded entry-level dashboard for tracking AI mentions, starting from around US$29/month. Citely covers similar ground but is built specifically for a Singapore business owner who wants to be told what to do, not just what the numbers are — pricing correct as of August 2026 and worth re-checking on each vendor's own site.
| Capability | Citely | Otterly |
|---|---|---|
| AI mention tracking (ChatGPT, Perplexity, Google AI, Gemini) | ||
| Entry price | From S$79/month | From ~US$29/month |
| Plain-English monthly action plan (not just a dashboard) | ||
| WhatsApp delivery | ||
| SGD pricing, Singapore/SEA-first support | ||
| Free instant snapshot vs top competitors |
Otterly is a capable, affordable dashboard for teams comfortable interpreting the data themselves. Citely's difference isn't the price — it's that a non-marketer owner gets told exactly what to fix each month, in plain English, delivered where they already check messages.