About
Built in Singapore, for brands answering to AI.
We started Citely because the tools built for tracking AI search visibility were priced, supported, and localised for the US and Europe — not for teams selling into Singapore and Southeast Asia.
Search is splitting into two paths — the results page you already optimise for, and a conversation, where ChatGPT, Perplexity, and Google’s AI Overviews answer a question directly instead of listing ten links. Whether your brand shows up in that answer is decided by a different set of signals than classic SEO, and most teams have no visibility into it at all.
On The Ground was founded to close that gap for this region specifically: pricing in SGD, support in Singapore business hours, data handling aligned to the PDPA, and tracking that treats Singapore, Malaysia, and Indonesia as distinct markets rather than one undifferentiated “APAC” line item.
We’re a small team building in public with an early cohort of Singapore-based brands and agencies. Full team profiles will be published here as we grow past this early stage.